The Planning to Win Process
Planning to Win organizes the process of campaign planning into six stages. During each stage, you will answer a series of questions that will help guide your decisions. We’ll also offer a variety of ideas and examples, but the decisions are ultimately yours to make. There is no such thing as a one-size-fits-all campaign model. Look to the examples for inspiration, not for hidden answers.
Complete these six stages, and you will have:
A full, customizable plan that outlines all of your strategic decisions
An overview of your plan that you can share with allies, board members or others who need a quick summary.
A management chart that will help you keep track of tactics, assignments and deadlines as you implement your plan.
What is a Campaign?
A campaign is a set of coordinated strategies by a group of people designed to influence a decision that you either win or lose.
Coordinated strategies:
Campaigns often need multiple strategies working in concert to increase the chance of success.
A group of people:
Campaigns require multiple people or organizations working together to achieve a shared goal.
A decision:
Campaigns need a clear end goal that influences your decision makers to make a choice.
You either win or lose:
When a campaign is over, you know if you’ve won or lost.
